Welcome to the Brand Hub—your resource for expressing the Sourcegraph brand with clarity and consistency.
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High-Agency
If everyone else at Sourcegraph were stranded on a desert island without internet access for a month, you'd be able to figure it out and keep Sourcegraph running. Everyone here has a high degree of autonomy, which requires hard work, responsibility, fast iteration, and optimism in the face of challenges.
Transparency
We communicate directly and operate transparently by default, which helps us move fast and make good decisions. We proactively give and receive candid feedback out of respect for each other.
Dev love
Everything we do is ultimately for devs (anyone who codes). All Sourcegraph teammates code to better understand our users and customers and to do their job better. Our long-term mission is to make it so everyone codes, not just the 0.1% of the world’s population who are devs.
Win together
Too little collaboration causes chaos and brings disappointing results. Too much collaboration crushes ownership and dulls outcomes. We speak up when something is wrong (even when it’s hard) and help create an environment where we respectfully consider every voice.
Clear
Be clear and concise
Avoid “fluff” and filler words
Be precise and logical
Professional
Be conversational, but not silly
Speak with confidence
Demonstrate expertise
Professional
Be empathetic
Be authentic
Speak to, not down, to our audience
Professional
Lean into the jargon
Go down the rabbit holes
Show your passion
Learn more about voice and tone →
Serious
While we love a good meme and taking a moment to have fun, we are serious about changing the world. Folks can trust that we are a solid source of knowledge and leading the charge against Big Code problems.
Unconventional
We don’t cater to the mainstream consumer, we cater to devs. We don’t just do what’s always been done. We opt to go against the grain when it’s for the best. Innovation, after all, is central to our mission.
Subtly inspiring
Devs are the heroes of our story, so we prefer to shine a spotlight on their work, to inspire and delight with intention, rather than dress it up in flashy tactics for the sake of it. Because of this, we connect with one another on a more genuine, human level.
Accessible
In every sense of the word. We want to democratize code for everyone, so we strive to be fully accessible in every sense of the word. Come to us with questions and ideas for how things can be better.